The Two Minute Tip is OUT! As many markets make the turn from being more buyer oriented to being seller oriented (or even full blown seller’s markets), multiple offers often pop on the scene. This week we’ll take a look at the multiple offer scenario from the Seller’s side of things. While Sellers certainly seem to be at an advantage in the multiple offer situation, great agents must understand that… Read More »The Two Minute Tip Week 2: Multiple Offers and the Seller
It’s Black Friday. That means retail season is upon us and consumers are out in plenty. It’s a time where stores make or don’t make their biggest profits and also a time where good or bad customer service is as easy to see as a giant zit on the end of a nose. It’s crunch time. In athletics the phrase crunch time is used to describe a time in a… Read More »Hug A Retail Worker Today
I traveled quite a bit in the last six weeks and will close the year with a flurry of travel. If I had a dollar for every time I’ve been asked “How can I help you?” I could have paid considerably less for the trips. From the airline check-in desk to the taxi driver to the hotel and on down the line, it seems fashionable to ask me, the consumer,… Read More »Listen Up! It Might Help Us Both…
“Don’t think, React!” That was the daily advice of my Junior High School basketball coach, Mr. Korowin. He believed that if we spent too long pondering the next move on the court, we would be prone to mistakes, indecisiveness, and poor judgment. For us, gangly eighth graders, it may well have been excellent advice. Better advice might have been to learn to be proactive rather than reactive. If we could anticipate the… Read More »Are You Re or Pro?
The National Association of Realtors, through the Real Estate Buyers Accreditation Council (REBAC) has introduced a great new course, “Working With Military Buyers.” At the NAR Mid Year Meetings in Washington DC last week, I was able to become certified to offer this amazing class. The course is a full day, probably eligible for CE in most states, and will lead to a NAR certification. All are great reasons to… Read More »NAR’s New Course: “Working With Military Buyers”
While there are many keys to successful real estate agent marketing, including the relevancy of the message, its reach, frequency and consistency, one of the most important factors is the ability to provide a variety options to deliver your message. For some consumers, they love social media, others love to chat on the phone, while many others still prefer receiving information in person. To be successful, agents should be willing… Read More »The Synergistic Marketing Mix
“Don’t think, React!” That was the daily advice of my Junior High School basketball coach, Mr. Korwin. He believed that if we spent too long pondering the next move on the court, we would be prone to mistakes, indecisiveness, and poor judgment. For us, gangly eighth graders, it may well have been excellent advice. Better advice might have been to learn to be proactive rather than reactive. Being proactive means we’re taking… Read More »Wayne Gretzky and Customer Service
Technology is moving at a break neck speed. New gadgets, designed to save mankind from the discomforts of life, are developed daily (maybe hourly). Some things, however, remain as they have for years, decades, even centuries. One such example of an old idea that technology has yet to improve is the common pallet. Pallets have been around and been pretty much unchanged since the peak of the second industrial revolution, leading into… Read More »Technology vs. Old School People Skills and The Pallet
With us well into the month of December, I have to assume that most hard working folks have completed their business plan for the upcoming year. Knowing that the coming year will be an incredible improvement over the one we’re in (card carrying optimists believe that every year) should have been the impetus for a hard look at 2013 and your business. It was that most famous quotster , unknown,… Read More »GPS: Blueprint for Planning Success
Many markets around this land of ours are undergoing severe changes as 2012 slowly comes to its conclusion. Some have become full blown sellers markets, others are recovering much more gradually. We knew all along, that we would come out of the slump, we’d get through the tough times. What we didn’t know was when it would happen. As most of the country rebounds, you must ask yourself this question:… Read More »Buyers Aren’t Liars, They Need Help!