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Screen Shot 2017-02-19 at 8.35.20 AMAt Rich Sands Seminars, we believe in designations. We believe in certifications. We believe in EDUCATION. Anything that can be the catalyst to you enhancing your business (and your life) is okay with us. As a result of this commitment, we include some of the most relevant, outstanding educational experiences in our curriculum. Ready for the next step? Call 303-817-5329 or email Rich at


NEW!!!   Real Estate Investing: Build Wealth Representing Investors and Becoming One Yourself.  This course will cover the fundamentals of real estate investment that practitioners need to know to expand their business services. The one-day course looks at how practitioners can adapt core real estate skills and learn new skills to serve clients who want to invest in single family homes, condos, townhomes, and small multifamily properties. You will learn how to work with investors as they goal set, plan, evaluate, and acquire properties as well as manage them. You will also learn how to “walk the talk” and become a real estate investor yourself.

Course Highlights:

  1. Why Invest in Real Estate?
  2. Working with Investor Clients
  3. Making the Purchase Decision
  4. Financing Options and Tax Issues
  5. Owning the Property
  6. The Real Estate Professional as Investor

NEW!!!   Real Estate Safety Matters. Safe Business = Smart Business. Developed in partnership with NAR’s REALTOR® Safety program, this three-hour course is an essential primer on how real estate professionals can limit risk to preserve safety—their safety, their clients’ safety—and for positive business outcomes. Students will learn how to assess risk in their current practice and create safety systems, scripts, and tools for listing appointments, showing property, and conducting open houses. Students will also learn how to protect personal and electronic information online, in the cloud, and on social networks. As a practical resource, this course offers easy-to-remember strategies for real estate professionals when facing potentially dangerous situations.

Real Estate Negotiation Expert (RENE). The National Association of Realtors’ only recognized negotiation certification. This new 2-day Course is an interactive experience to help negotiators elevate their game! The course examines all types of negotiation formats and methods so that today’s negotiators can play the game to win. A full spectrum of tips, tools, techniques and advantages will be provided so that negotiators can provide effective results for their client.

Day One is The Power Negotiator’s Playbook:

  • preparation,
  • being open to options,
  • knowing how to effectively work with tradeoffs,
  • knowing how to compromise without giving essential components away,
  • reaching a resolution that your client can find acceptable

The second day of the course focuses on real-world field scenarios to help negotiators apply the power tools, techniques and tactics learned on the first day.

Understanding the tactics and techniques is one thing, but learning how to recognize them being done and using them effectively requires practice. These field scenarios provide the foundational experience and practice negotiators need to master so they can effectively advocate for their clients.

Certified Real Estate Team Specialist.  The Certified Real Estate Team Specialist (C-RETS) certification is the first and only team credential recognized by the National Association of REALTORS® and is the premier credential for high performance teams.   It is designed to elevate and enhance team development, individual leadership skills, and improve financial performance.

This new credential is a certification — which means no membership or recurring dues. The Real Estate Business Institute (REBI) — an affiliate of the National Association of REALTORS® — confers the certification upon completion of the course requirements and remittance of a one-time $159 credentialing fee.

This certification is designed for:

  • Team leaders
  • Team members
  • Those looking to start a team
  • Brokers or managers with teams in the office
  • Those who simply want to sharpen their leadership skills

Military Relocation Professional. The goal of the military buyers course is to educate real estate professionals about working with current AND former military service members to find the housing solutions that best suit their needs and take full advantage of military benefits and support. On the surface, this course appears to be directed to areas that include an active military base in their proximity. To the contrary, there is an entire niche of Veterans that enjoy a plethora of service benefits, many of which they are not aware. Identifying and helping those who served our country is not only gratifying but fits nicely in an agent’s business plan. This course will also lead to a NAR certification.

Some of the learning objectives are:
* Recognize how the all volunteer military impacts service members’ housing choices
* Use demographics of the military market to formulate business strategies and determine service offerings
* Enhance your sensitivity to the emotional issues involved when a military family relocates
* Identify and provide services that help service members find and purchase suitable homes
* Explain the basics of VA financing

Accredited Buyers Representative (ABR). This two‐day course serves as the core of the Accredited Buyer’s Representative (ABR®) designation program, which is the benchmark of excellence in buyer representation. The goal of this course is to set the foundation of training, skills, and resources to help real estate professionals succeed in today’s marketplace as buyer’s representatives. This course is a fundamental resource for understanding the duties that REALTORS® owe to clients, customers, the public, and fellow REALTORS® as outlined in NAR’s Code of Ethics and Standards of Practice.

Senior Real Estate Specialist (SRES). The SRES Designation Course helps real estate professionals develop the business-building skills and resources for specialization in the 50+ real estate market by expanding knowledge of how life stages impact real estate choices, connecting to a network of resources, and fostering empathy with clients and customers.

Pricing Strategies: Mastering the CMA.  At the conclusion of this course, students will be able to 1) Select appropriate comparables and make accurate adjustments to them, for use in developing home price opinions 2) Guide sellers and buyers through the details of CMAs and the underlying pricing principles that inform them 3) Interact effectively with appraisers

e-Pro Day One.  Day 1 of NAR’s e-PRO® certification provides high-level Internet marketing and social media theory with practical suggestions for its implementation in a consistent manner. Students will learn how to interact with their desired markets and to position themselves as trusted advisors and valued members of their online communities.
Day 1 addresses concepts of intellectual property, copyright, fair use, and plagiarism, as well as ways that students can protect the content they create. The tools available to real estate salespeople to market, brand themselves, and communicate with consumers are simple and easy to use, but like any tools, can cause damage if you’re not careful. Students will learn where potential “land mines” are and how to avoid tripping them.
At the conclusion of Day 1, students will understand:

  • How and, more importantly, why online Web 2.0 strategies, including social media, were developed
  • How to use social media strategy appropriately and responsibly to protect themselves, their clients and the consumer.
  • For students who are social media and technology rookies, how to be prepared for the impact and avoid the possible pitfalls of the Web 2.0 culture
  • For students who are already engaged in some form of social media interaction, how to craft an integrated business strategy that is sustainable, effective, and compliant with ethical standards and regulatory guidelines In this one‐day course, students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences.

Generating Buyer and Seller Leads: Capture, Qualify, Convert. This course evaluates the art and science of generating leads. We will examine the lead generation process from identifying viable leads, to qualifying them, and to converting them to clients. We will also review the tools and techniques necessary to implement a successful lead generation strategy that is adaptable to your business and target market.

REBAC Marketing Reboot.  Do you think your marketing plans and strategies at the height of the boom or during the crash work as well for you today as they did then? Think again. It’s time to reconsider how you promote yourself and attract new business. It’s time for a real estate marketing REBOOT.
In this one-day course, students will revisit marketing fundamentals—branding, relationship marketing—with an emphasis on electronic tools—social media, blogs, Twitter, podcasts, and really simple syndication (RSS) feeds, Web site search engine optimization (SEO), among other technologies. Practical tips in addition to examples of how agents leveraging these tools in the field make this course a must for all real estate professionals.

GenerationBuy.  At any given time, today’s real estate professionals may be working with four generations of real estate buyers: Millennials, Generation X, the Baby Boomers, and Matures. So how do real estate professionals assess the distinct wants and needs of these generations and nurture real estate client relationships for a lifetime? Say hello to Generation Buy.
In this one‐day course, students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation‐ specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships. As a turnkey resource, this course offers generation‐ specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.

Realtor Property Resource.  The RPRTM: Real-Time Data, Market Knowledge, Informed Consumers course educates real estate professionals about real estate market research and valuation tools that consumers can access online and the pros and cons of automated valuation models (AVM.
The course covers how Realtors Property ResourceTM tools help real estate buyers and sellers make informed decisions, as well as how REALTORS® can combine their specific expertise RPR tools to benefit clients and customers before, during, and after the real estate transaction.