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Take me to My Leader: Oh, it’s you!

I recently read a posting on a website about Benjamin Zander, world famous conductor and co- author of the book “The Art of Possibility.” It concerned leadership and our role as beings on the planet. Zander said, “Every single interaction between two human beings is always a matter of leadership.” It has made me contemplate[…]

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Got Relevance?

Talked to your travel agent lately? I was fortunate enough a while ago to attend a conference where the theme was “Winning Customers and Influencing Markets.” Setting the tone for the conference, I decided to focus on relevance. I began my presentation with Young and Rubicam’s Brand Asset Valuator. With apologies to Y &; R, allow me[…]