CRS Courses

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CRS 200, 201, 202, 206 are core courses available for 16 hours CRS Core Credit.

CRS 200 (Business Planning and Marketing):  The Business Planning and Marketing course (CRS200) from the Council of Residential Specialists will help you create a strong business that will withstand any market condition – while making a profit. Upon successful completion of this course, the student will be able to:

  • Develop a business plan to focus your business and begin making educated financial decisions
  • Determine financial goals to create a budget and increase your profits to last through retirement
  • Create a marketing plan that works with your objectives to get listing sold
  • Identify action plans to implement that will work to achieve long-term personal and professional goals

 

CRS 201 (Listing Strategies for the Residential Specialist): The quality of an individual’s listing skills can give him or her a strong competitive edge. Only those professionals who learn proven listing strategies will win over the client and increase their conversion rate. Listing Strategies provides students with the important skills necessary to conduct successful listing presentations, price a home to sell, close the transaction and market and promote effectively. The course takes students through an actual listing presentation that helps them understand the key steps in this process and create a system for success. Students will be able to:

  • Conduct an effective listing presentation
  • Give Seller guidance and counseling
  • Price a home to sell in any market
  • Utili Closing techniques
  • Marketing plans and servicing systems
  • Sellers’ needs and motivations

 

CRS 202 (Sales Strategies for the Residential Specialist):  Top sales associates enjoy a competitive advantage because they understand what motivates and influences their customers. Sales Strategies gives students the inside track to win over prospective buyers by teaching them the necessary strategies that make their sales quick and efficient. Students will learn how to work with today’s new buyer through counseling, salesmanship and negotiation. These effective strategies will give agents customers for life. Course Content:

  • Understand buyer motivation
  • Eliminating sales resistance
  • Creating trust and loyalty from buyers
  • Negotiating skills

 

CRS 206 Technologies to Advance Your Business:  Today’s internet enabled real estate market requires sales agents to work faster and be more responsive than ever. The ability to quickly access and exchange information – anywhere, anytime – can be the difference between making and breaking a transaction. The 206 course guides students through a process for analyzing the technology needs of their business. Course topics focus on using technology tools that enable sales agents to become more productive, increase their profits, and differentiate themselves in the marketplace.

Course Content includes:

  • Time saving technology tools
  • Social media tips to connect and make money
  • Strategic email marketing options
  • Successful marketing via websites, blogs, video, and other communication tools
  • Effective multimedia technologies for enhanced listing and buyer presentations
  • Taking your business mobile

 

ONE DAY COURSES

NEW!!!!  Top of Mind Awareness. This course will help agents understand the benefit of consistent branding and utilize it across all platforms. A concrete idea of Branding leads to an effective marketing plan that will deliver business over the long haul. Selling is short term, branding is forever and is the pathway to referrals.

 

Win-Win Negotiation Techniques: NAR reported that 87% of buyers feel negotiation skills are important for real estate agents to have. With some practice, you can further develop your negotiation skills and leave every transaction with all parties satisfied. This course uses interactive role-playing to drive the messages home.

After this course, you will be able to:

  • Establish rapport with parties in a negotiation
  • Learn about other parties’ needs and identify their interests
  • Effectively prepare for negotiations by exploring actionable solutions and creating a game plan
  • Respond to issues that commonly arise
  • Implement new strategies and scripts

 

CRS 103 Mastering Your Time to Achieve Your Goals:   How can one day change your life…both personally and professionally? Mastering Your Time shows you how to find success in your real estate career and in your personal life. This course will give you the resources to balance your business life with quality time for family and recreation. Course Content:

  • Time Management Techniques
  • Goal Setting Strategies
  • Team Building/Personal Assistants
  • Handling Stress
  • Finding Your Motivation
  • Dollar Productive Activities

 

Converting Leads Into Closings:  Whether you are a new agent building your business or an established agent keeping your database fresh, maintaining a flow of potential customers is crucial to your success. Attracting leads is key, but if you don’t have effective systems for converting them into closings, you’re leaving money on the table. This course highlights both traditional and digital approaches to identifying and closing more customers. Instruction and activities cover all aspects of a successful customer interaction experience–attraction, first contact, needs analysis, incubation, conversion, closing, and beyond.

After completing this course, you will be able to:

  • Develop systems for capturing, converting, and tracking leads
  • Implement customer-focused campaigns that highlight consistent touches via various channels
  • Integrate technical tools to enhance the efficiency and responsiveness of your lead management
  • Set priorities for lead conversion and create an action plan for achieving them