For a complete list of all designation and certification courses offered, click on the RE COURSES link.
CRS 200 Business Planning and Marketing
CRS 201 Listing Strategies
CRS 202 Sales Strategies for the Residential Specialist
CRS 206 Technologies to Advance Your Business
CRS Win Win Negotiating Techniques
CRS Converting Leads Into Closings
CRS 103 Mastering Time to Achieve Your Goals
Real Estate Negotiation Expert
Senior Real Estate Specialist Designation
Military Relocation Professional Certification
Accredited Buyers Representative
E-Pro Day One
Pricing Strategy Advisor Certification
CRS 200 Business Planning and MarketingThe Business Planning and Marketing course (CRS200) from the Council of Residential Specialists will help you create a strong business that will withstand any market condition – while making a profit. Upon successful completion of this course, the student will be able to: Develop a business plan to focus your business and begin making educated financial decisions Determine financial goals to create a budget and increase your profits to last through retirement Create a marketing plan that works with your objectives to get listing sold Identify action plans to implement that will work to achieve long-term personal and professional goals
CRS 201 Listing StrategiesThe quality of an individual’s listing skills can give him or her a strong competitive edge. Only those professionals who learn proven listing strategies will win over the client and increase their conversion rate. Listing Strategies provides students with the important skills necessary to conduct successful listing presentations, price a home to sell, close the transaction and market and promote effectively. The course takes students through an actual listing presentation that helps them understand the key steps in this process and create a system for success. Students will be able to: Conduct an effective listing presentation Give Seller guidance and counseling Price a home to sell in any market Utilize Closing techniques Marketing plans and servicing systems Sellers’ needs and motivations
CRS 202 Sales Strategies for the Residential SpecialistTop sales associates enjoy a competitive advantage because they understand what motivates and influences their customers. Sales Strategies gives students the inside track to win over prospective buyers by teaching them the necessary strategies that make their sales quick and efficient. Students will learn how to work with today’s new buyer through counseling, salesmanship and negotiation. These effective strategies will give agents customers for life. Course Content: Understand buyer motivation Eliminating sales resistance Creating trust and loyalty from buyers Negotiating skills
CRS 206 Technologies to Advance Your BusinessToday’s internet enabled real estate market requires sales agents to work faster and be more responsive than ever. The ability to quickly access and exchange information – anywhere, anytime – can be the difference between making and breaking a transaction. The 206 course guides students through a process for analyzing the technology needs of their business. Course topics focus on using technology tools that enable sales agents to become more productive, increase their profits, and differentiate themselves in the marketplace. Course Content includes: Time saving technology tools Social media tips to connect and make money Strategic email marketing options Successful marketing via websites, blogs, video, and other communication tools Effective multimedia technologies for enhanced listing and buyer presentations Taking your business mobile
CRS Win Win Negotiating TechniquesNAR reported that 87% of buyers feel negotiation skills are important for real estate agents to have. With some practice, you can further develop your negotiation skills and leave every transaction with all parties satisfied. This course uses interactive role-playing to drive the messages home. After this course, you will be able to: Establish rapport with parties in a negotiation Learn about other parties’ needs and identify their interests Effectively prepare for negotiations by exploring actionable solutions and creating a game plan Respond to issues that commonly arise Implement new strategies and scripts
CRS Converting Leads Into ClosingsWhether you are a new agent building your business or an established agent keeping your database fresh, maintaining a flow of potential customers is crucial to your success. Attracting leads is key, but if you don’t have effective systems for converting them into closings, you’re leaving money on the table. This course highlights both traditional and digital approaches to identifying and closing more customers. Instruction and activities cover all aspects of a successful customer interaction experience--attraction, first contact, needs analysis, incubation, conversion, closing, and beyond.
CRS 103 Mastering Time to Achieve Your GoalsHow can one day change your life…both personally and professionally? Mastering Your Time shows you how to find success in your real estate career and in your personal life. This course will give you the resources to balance your business life with quality time for family and recreation. Course Content: Time Management Techniques Goal Setting Strategies Team Building/Personal Assistants Handling Stress Finding Your Motivation Dollar Productive Activities
Real Estate Negotiation ExpertThis new 2-day Course is an interactive experience to help negotiators elevate their game! The course examines all types of negotiation formats and methods so that today’s negotiators can play the game to win. A full spectrum of tips, tools, techniques and advantages will be provided so that negotiators can provide effective results for their client.
Senior Real Estate Specialist DesignationThe SRES Designation Course helps real estate professionals develop the business-building skills and resources for specialization in the 50+ real estate market by expanding knowledge of how life stages impact real estate choices, connecting to a network of resources, and fostering empathy with clients and customers.
Military Relocation Professional CertificationThe goal of Military Relocation Professional Certification Course is to educate real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs—as sellers or buyers--and take full advantage of military benefits and support. Students will learn how to provide the real estate services—at any stage in the service member’s military career—that meet the needs of this niche market and win future referrals.
Accredited Buyers Representative10 Ways the ABR designation makes agents better.... and cooler.
E-Pro Day OneDay 1 of NAR's e-PRO® certification program helps real estate professionals understand how to leverage digital marketing theory and technologies in their dayto-day marketing efforts as well as streamline real estate transaction processes using customer relationship management (CRM) systems and transaction management platforms. As a digital marketing primer, this course explains today's consumers and how real estate professionals can connect with them via relevant content, agent ratings and reviews in addition to search engine marketing (SEM) and search engine optimization (SEO) strategies
Pricing Strategy Advisor CertificationAt the conclusion of this course, students will be able to Select appropriate comparables and make accurate adjustments to them, for use in developing home price opinions Guide sellers and buyers through the details of CMAs and the underlying pricing principles that inform them Interact effectively with appraisers