You Have Three Skills!

Everyone of us has strengths, those things/traits/characteristics that we possess that separate us from others in our business. If properly deployed against hard work and smart branding, our strengths might be the thing that attracts business our way.  Can you write? Maybe you should be sharing content via a blog. Got personality? Maybe video is[…]

2019: All in on Strengths

“Whether you’re 9 or 90, stop trying to fix the things you’re bad at, and focus on the things you’re good at.” – Gary Vaynerchuk It’s always been the case. Since Cain and Abel there has always been someone around to remind you of your weaknesses; what you suck at. It’s still the case in the[…]

Leadership and the Real Estate Biz

 I talk for a living (well, that’s part of what I do). So do you in some way or another. Does that make us leaders? While attending the RRC part of the NAR Convention in Boston I, like you if you were there, were subjected to the words of a plethora of real estate “leaders.” We saw[…]

Got Relevance?

Talked to your travel agent lately? NO????? I was cleaning out a drawer a few days ago and happened upon a handout from a keynote I had delivered some time ago. It was the opening address at the Active Enterprise Network’s Annual Conference in Breckenridge. Their theme was “Winning Customers and Influencing Markets.” Setting the tone for the[…]

Houses: Product or Commodity?

For decades the real estate industry has treated houses as if they were products. They are given a price by the Seller, placed into the market, and the marketing begins. That marketing becomes the catalyst for drawing potential buyers to the property. The idea is that the better the marketing, the faster and at a[…]

Effective Sales: from Fats Waller

When Fats Waller wrote the words, “Find out what they like and how they like it and let them have it just that way,” I’m sure he was composing within the context of the song written for the musical Ain’t Misbehavin.’ What he may not have known, at the time, was he was also creating the pathway[…]

Inventory Continues to be a Challenge

In any given market, inventories fluctuate based on supply and demand considering area and price range. The National Association of REALTORS considers a balanced market to be a five/six-month supply of homes. If it takes longer than five or six months to sell, it is thought to be a buyer’s market and less than five[…]

Airline Hospitality and my Holiday Celebration YPPE #6

Fifteen to twenty times a year, I have one of the great experiences of modern day customer service: I fly on an airplane. I won’t mention the specific airline because, well, it could be almost any one of them and I certainly don’t want to play favorites…. or unfavorites. My only wish is that during[…]