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Blogging: Being Roseanne Roseannadanna

As often happens in a course where we touch on technology, the other day I mentioned blogging as a way to reach people, share, and establish expertise. Then, as often happens, I asked who had a blog. As per usual, about a third of the hand rose. Then came the next obvious question, how many of[…]

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When the Market Changes…

We never know exactly when any given market might change. If you pay close attention to the numbers, you might see some of the telltale signs. Monitoring inventory (supply) is always a great way to see one of the most important movements in the market, as is watching demand (sold properties). The Sales to List[…]

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Dos and Don’ts of Email Marketing

If you had an email marketing campaign in 1998, chances are your had somewhere between an 80-90% open rate. Today you would be considered OUTSTANDING if your rate was one-third that. Times have changed and it’s not that your emails are worse than before. The problem is that people get more emails than ever and[…]

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Do You Have a VP?

Value Proposition: Yours/Mine We chat a bunch in the real estate business about the concept of Value Proposition. So what is a Value Proposition? And why is it important? Well, first things first, according to Wikipedia, it is “a promise of value to be delivered, communicated, and acknowledged.” Okay, but that doesn’t really tell me enough. I like this[…]

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Take me to My Leader: Oh, it’s you!

I recently read a posting on a website about Benjamin Zander, world famous conductor and co- author of the book “The Art of Possibility.” It concerned leadership and our role as beings on the planet. Zander said, “Every single interaction between two human beings is always a matter of leadership.” It has made me contemplate[…]

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Got Relevance?

Talked to your travel agent lately? I was fortunate enough a while ago to attend a conference where the theme was “Winning Customers and Influencing Markets.” Setting the tone for the conference, I decided to focus on relevance. I began my presentation with Young and Rubicam’s Brand Asset Valuator. With apologies to Y &; R, allow me[…]

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The Call for SRO: Real Estate Negotiation Expert

I’m teaching a class at the Denver Metro Association of Realtors on June 23-24 called “Real Estate Negotiation Expert.” The course is the only National Association of Realtors certification in the science and art of negotiation. DMAR and I are hoping for a good turnout. The real estate industry and consumers everywhere are looking for more. They are[…]