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Being the Market Expert Part 1: Learning

Market expertise is one of the most important pieces of knowledge a real estate agent can possess. In the next three days, we will examine Being the Market Expert in separate ways: 1) How to become the market expert, 2) Explaining the market, and 3) Showing your expertise. Enjoy! Being the market expert is a key component[…]

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What’s All This Fuss About Air Solution?

For years, Saturday Night Live viewers were entertained by the bearer of the most relevant news, Roseanne Roseannadanna. Portrayed by the incredible Gilda Radner, each week Roseann would read from a letter from Mr. Richard Feder of Fort Lee, New Jersey. Mr. Feder would always have a question for Roseann, which she would always misunderstand,[…]

Get the Listing Mindset

A mindset is a mental attitude or disposition that predetermines a person’s responses to and interpretations of situations. Some people believe that mindsets are fixed. I believe mindsets are capable of growth and change. The Listing Mindset, therefore, can be developed, It is not present at birth. So how do we get there? First (and foremost)[…]

Fast and Easy But is it Accurate?

There are sites all over the web that offer to tell you what your home is worth. Simply plug in your address and email and you’ll get a value. It’s fast; it’s easy but is it accurate? The value is determined by what is called an Automated Valuation Model (AVM) that analyzes public record data[…]

Contrast: A Not So Hidden Secret

Contrast. You know, contrast, like up/down, in/out, day/night/ black/white. Contrast gets our attention. In fact, contrast is what separates one salesperson from another. I’ve read two books recently that focus on the importance of contrast in sales (although neither were necessarily focusing on sales),  Neuromarketing by Patrick Renvoise and Resonate by Nancy Duarte. In Neuromarketing,[…]

Garage Sales Are Cool

A well-planned garage or yard sale can make room in your home, get rid of unused items and make some money but it needs some planning to be successful. Start early to research and plan Promotion is key Display items attractively Price items right Organize checkout Saturdays are generally the best day but there may[…]

Two Minute Tip 17: The Instant Presentation

Let’s say you have 72 things you potentially do for a seller. As you can imagine, most sellers have no interest in a 72 page or slide show, unless they are accountants or engineers. So I like using an approach I call the “instant presentation.” Let’s say you have 4 appointments this week. Take 4-8 of your[…]

Two Minute Tip Week 13: 21st Century Presenting

In the past, we have been saddled with the burden of finding the most effective way to allow our potential sellers to view our presentation. For many moons, we used the presentation book or mini-flip chart type venue. Laptops made it easier to present in a mobile manner, but was not without its issues. We[…]

Tip 12: Great 4 Step Home Videos!

Today, let’s take a couple of minutes and discuss a great way to attract buyers to your listing while developing a strong listing tool at the same time. Home Video Tours. For a buyer, the tremendous advantage of using the internet to search for property is being able to see a home at any time,[…]