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Got Relevance?

Talked to your travel agent lately? I was fortunate enough a while ago to attend a conference where the theme was “Winning Customers and Influencing Markets.” Setting the tone for the conference, I decided to focus on relevance. I began my presentation with Young and Rubicam’s Brand Asset Valuator. With apologies to Y &; R, allow me[…]

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The Call for SRO: Real Estate Negotiation Expert

I’m teaching a class at the Denver Metro Association of Realtors on June 23-24 called “Real Estate Negotiation Expert.” The course is the only National Association of Realtors certification in the science and art of negotiation. DMAR and I are hoping for a good turnout. The real estate industry and consumers everywhere are looking for more. They are[…]

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Hitting the Road: Lots of Options, Many Blessings

As I pack my bags this morning, I am excited about the opportunity to teach at the Western Slope Realtor Rally in Grand Junction tomorrow. I am fortunate enough to get to teach two of my favorite things: Listings (Creating Listing Abundance) and Peak Performance (The Other Side of Peak Performance). Tomorrow begins a ten[…]

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Misbehavin’? Fats Waller Sales

When Fats Waller wrote the words, “Find out what they like and how they like it and let them have it just that way,” I’m sure he was composing within the context of the song written for the musical Ain’t Misbehavin.’ What he may not have known, at the time, was he was also creating the pathway[…]

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Being the Market Expert Part 3: Showing Expertise

We have strengthened our market knowledge, we have shared it with anyone who might ask. Last, but not least, we want to utilize a plethora of sources to actually get the word out PRIOR to being asked; to PRE-position our expertise. If we could have appointments where we were selected before we ever showed up,[…]

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Being the Market Expert Part 2: Explaining the Market

Market expertise is one of the most important pieces of knowledge a real estate agent can possess. In the next three days, we will examine Being the Market Expert in separate ways: 1) How to become the market expert, 2) Explaining the market, and 3) Showing your expertise. Enjoy! Let’s face it, as soon as they discover[…]

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Being the Market Expert Part 1: Learning

Market expertise is one of the most important pieces of knowledge a real estate agent can possess. In the next three days, we will examine Being the Market Expert in separate ways: 1) How to become the market expert, 2) Explaining the market, and 3) Showing your expertise. Enjoy! Being the market expert is a key component[…]

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What’s All This Fuss About Air Solution?

For years, Saturday Night Live viewers were entertained by the bearer of the most relevant news, Roseanne Roseannadanna. Portrayed by the incredible Gilda Radner, each week Roseann would read from a letter from Mr. Richard Feder of Fort Lee, New Jersey. Mr. Feder would always have a question for Roseann, which she would always misunderstand,[…]