Same Old Problem – Different Day:  “You’ve Got Text”

“My son, Isaac, called me on that danged telephone contraption today,” my great Grandfather said. “Why can’t he just come over here if he wants to talk with me? It’s only three towns away. Instead he expects me to hold that thing up to my ear like it’s natural or something.” Thus was the lament[…]

You Have Three Skills!

Everyone of us has strengths, those things/traits/characteristics that we possess that separate us from others in our business. If properly deployed against hard work and smart branding, our strengths might be the thing that attracts business our way.  Can you write? Maybe you should be sharing content via a blog. Got personality? Maybe video is[…]

More Comfortable, Convenient and Secure

Smart home technology promises to make your home more comfortable, convenient and secure. It may not be the home from the Jetson’s but artificial intelligence is the hope to make it the home of the future which is available now and controlled from anywhere you have an Internet connection. When Alexa appeared at Christmas-time two[…]

Blogging: Being Roseanne Roseannadanna

As often happens in a course where we touch on technology, the other day I mentioned blogging as a way to reach people, share, and establish expertise. Then, as often happens, I asked who had a blog. As per usual, about a third of the hand rose. Then came the next obvious question, how many of[…]

Dos and Don’ts of Email Marketing

If you had an email marketing campaign in 1998, chances are your had somewhere between an 80-90% open rate. Today you would be considered OUTSTANDING if your rate was one-third that. Times have changed and it’s not that your emails are worse than before. The problem is that people get more emails than ever and[…]

10/1/2/3 A Facebook Plan to Connect

In the days of my Great Grandpa Blackmer, if you wanted to chat with someone, you had to see them, as in really SEE them, in person. You rode to the next town, knocked on their door and paid a visit. Then, Alexander Graham Bell gave us the telephone. The phone was a great way[…]

Your IPOD is Video!

To say that the video explosion is coming to the internet is like saying that cars will replace horses as the main means of transportation. It’s already happened. 72 hours of youtube video is uploaded every minute, 4 billion videos everyday. Four billion hours of video are viewed each month. And get this; in 2011[…]

What’s All This Fuss About Air Solution?

For years, Saturday Night Live viewers were entertained by the bearer of the most relevant news, Roseanne Roseannadanna. Portrayed by the incredible Gilda Radner, each week Roseann would read from a letter from Mr. Richard Feder of Fort Lee, New Jersey. Mr. Feder would always have a question for Roseann, which she would always misunderstand,[…]

Converting Leads Two Minute Tip 38 Part 1 of 2

Whether you are a new agent building your business or an established agent keeping your database fresh, maintaining a flow of potential customers is crucial to your success. Attracting leads is key, but if you don’t have effective systems for converting them into closings, you’re leaving money on the table. So let’s take a minute[…]