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Chop Wood, Carry Water

“Before enlightenment, chop wood, carry water. After enlightenment, chop wood, carry water.”  – Buddha. With simply a casual glance at the picture on the left, One could be very confused as to the direction of this article. Yet… with further examination, it’s clear. So, let’s examine further…. The man in the picture (carrying water, by[…]

relevance

Got Relevance?

Talked to your travel agent lately? NO????? I was cleaning out a drawer a few days ago and happened upon a handout from a keynote I had delivered some time ago. It was the opening address at the Active Enterprise Network’s Annual Conference in Breckenridge. Their theme was “Winning Customers and Influencing Markets.” Setting the tone for the[…]

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Houses: Product or Commodity?

For decades the real estate industry has treated houses as if they were products. They are given a price by the Seller, placed into the market, and the marketing begins. That marketing becomes the catalyst for drawing potential buyers to the property. The idea is that the better the marketing, the faster and at a[…]

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Effective Sales: from Fats Waller

When Fats Waller wrote the words, “Find out what they like and how they like it and let them have it just that way,” I’m sure he was composing within the context of the song written for the musical Ain’t Misbehavin.’ What he may not have known, at the time, was he was also creating the pathway[…]

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Inventory Continues to be a Challenge

In any given market, inventories fluctuate based on supply and demand considering area and price range. The National Association of REALTORS considers a balanced market to be a five/six-month supply of homes. If it takes longer than five or six months to sell, it is thought to be a buyer’s market and less than five[…]

Airline Hospitality

Airline Hospitality and my Holiday Celebration YPPE #6

Well, last week I had one of the great experiences of modern day customer service: I flew on an airplane. I won’t mention the specific airline because, well, it could be almost any one of them and I certainly don’t want to play favorites…. or unfavorites. On only wish that during the Holidays I could[…]

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My Family Gathering: Airline Hospitality Style

Over the Holidays my sons, step-daughters, grandkids and others came over to hang out and celebrate the season. December was also a time when I was fresh off several flights to and from a variety of destinations. With a head full of recent experiences with the various friendly skies of the airline industry, I was excited to deliver my guests the same[…]

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Consumer Centricity, Customer Service, and 8 Laws. YPPE#3

If you are customer centric, if your company is customer centric it goes far beyond actual customer service. Being truly customer centric reflects your ability to show customer oriented leadership, it shows your ability to understand your customer. You have designed the experience they have for THEM, you empower them, you put them first, you[…]