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How’s Your Package?

Wouldn’t it be great if there was someone who could precede your listing appointment: sharing the benefits of working with you, pontificating about the strength of your marketing plan, giving them just the right dose of information about how you work? Well, there is and he or she is staring back at you from your[…]

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Teachers Make the Worst Students

In the past few weeks, I have had the pleasure of attending a few classes taught by several instructors. While it is usually me in the front of the room, I relish the opportunity to learn from my peers and observe their techniques. Over my lifetime, I have understood several lessons that have served me[…]

Get the Listing Mindset

A mindset is a mental attitude or disposition that predetermines a person’s responses to and interpretations of situations. Some people believe that mindsets are fixed. I believe mindsets are capable of growth and change. The Listing Mindset, therefore, can be developed, It is not present at birth. So how do we get there? First (and foremost)[…]

Contrast: A Not So Hidden Secret

Contrast. You know, contrast, like up/down, in/out, day/night/ black/white. Contrast gets our attention. In fact, contrast is what separates one salesperson from another. I’ve read two books recently that focus on the importance of contrast in sales (although neither were necessarily focusing on sales),  Neuromarketing by Patrick Renvoise and Resonate by Nancy Duarte. In Neuromarketing,[…]

Two Minute Tip 17: The Instant Presentation

Let’s say you have 72 things you potentially do for a seller. As you can imagine, most sellers have no interest in a 72 page or slide show, unless they are accountants or engineers. So I like using an approach I call the “instant presentation.” Let’s say you have 4 appointments this week. Take 4-8 of your[…]

Presentation Delivery: The Two Minute Tip 15

For decades we have focused primarily on what we have in our listing arsenal that might work for an individual seller. We say, “I have this and I have that, and I have this other thing.” We think whomever has the most stuff wins. In reality, the best way to differentiate your self from the[…]

Two Minute Tip Week 13: 21st Century Presenting

In the past, we have been saddled with the burden of finding the most effective way to allow our potential sellers to view our presentation. For many moons, we used the presentation book or mini-flip chart type venue. Laptops made it easier to present in a mobile manner, but was not without its issues. We[…]

TIPPLICATION Week 4: Haiku Deck

Haiku Deck for your Mobile Presentations Evidence shows the visual to be a far superior method when it comes to delivering a message and having it received at the other end. PowerPoint and Keynote have long been the venue for most presentations and have both been maligned as the evil behind boring, terrible presentations. This[…]