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Houses: Product or Commodity?

For decades the real estate industry has treated houses as if they were products. They are given a price by the Seller, placed into the market, and the marketing begins. That marketing becomes the catalyst for drawing potential buyers to the property. The idea is that the better the marketing, the faster and at a[…]

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Effective Sales: from Fats Waller

When Fats Waller wrote the words, “Find out what they like and how they like it and let them have it just that way,” I’m sure he was composing within the context of the song written for the musical Ain’t Misbehavin.’ What he may not have known, at the time, was he was also creating the pathway[…]

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The Platinum Rules of Public Speaking

I read that thirty-nine percent of people cite public speaking as their biggest fear. That’s number one; ahead of a terrorist attack, cancer, death… Yet there are still brave, odds-defying folk (myself included) who engage in this deadly practice for a living. Perhaps they (and I) possess incredible secrets of the trade known only to[…]

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The Agent’s Education Checklist

If you go to Google, Bing, Yahoo or any of the major search engines we frequent, type in the words “real estate 2017″, the fruits of your efforts will be a plethora of articles focusing on hot markets throughout the USofA. Low inventory seems to highlight most areas. So, if someone’s business should be a[…]

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Creating the Listing Mindset

The first quarter of the year has seen me teaching a bunch of listing courses. As a result I have had the opportunity to share with a great many established listing agents as well as a large group of future ones. While the challenges of focusing on listings are many, the best place to begin[…]

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The Tip Is the Part That Hurts: Four Tips to Not T.I.P.

Ever been shot with an arrow? I imagine it could hurt. Could hurt? You ask. Well, yeah, it could hurt if the point of the arrow made the impact. An arrow hitting me with its side or the feathers might not hurt at all. You see, it’s not so much the arrow that causes the[…]

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Hitting the Road: Lots of Options, Many Blessings

As I pack my bags this morning, I am excited about the opportunity to teach at the Western Slope Realtor Rally in Grand Junction tomorrow. I am fortunate enough to get to teach two of my favorite things: Listings (Creating Listing Abundance) and Peak Performance (The Other Side of Peak Performance). Tomorrow begins a ten[…]

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How’s Your Package?

Wouldn’t it be great if there was someone who could precede your listing appointment: sharing the benefits of working with you, pontificating about the strength of your marketing plan, giving them just the right dose of information about how you work? Well, there is and he or she is staring back at you from your[…]

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Teachers Make the Worst Students

In the past few weeks, I have had the pleasure of attending a few classes taught by several instructors. While it is usually me in the front of the room, I relish the opportunity to learn from my peers and observe their techniques. Over my lifetime, I have understood several lessons that have served me[…]