Effective Sales: from Fats Waller

When Fats Waller wrote the words, “Find out what they like and how they like it and let them have it just that way,” I’m sure he was composing within the context of the song written for the musical Ain’t Misbehavin.’ What he may not have known, at the time, was he was also creating the pathway[…]

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Inventory Continues to be a Challenge

In any given market, inventories fluctuate based on supply and demand considering area and price range. The National Association of REALTORS considers a balanced market to be a five/six-month supply of homes. If it takes longer than five or six months to sell, it is thought to be a buyer’s market and less than five[…]


The Platinum Rules of Public Speaking

I read that thirty-nine percent of people cite public speaking as their biggest fear. That’s number one; ahead of a terrorist attack, cancer, death… Yet there are still brave, odds-defying folk (myself included) who engage in this deadly practice for a living. Perhaps they (and I) possess incredible secrets of the trade known only to[…]

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Ten Reasons Being a Realtor is like Marathoning

There are two things in my life I have done for a considerable amount of time: running (51 years – over 111,000 miles) and real estate (26 years). What I have learned from these experiences is that they are incredibly alike. So without further ado, I give you the Top Ten Reasons Being a Realtor[…]


My Family Gathering: Airline Hospitality Style

Over the Holidays my sons, step-daughters, grandkids and others came over to hang out and celebrate the season. December was also a time when I was fresh off several flights to and from a variety of destinations. With a head full of recent experiences with the various friendly skies of the airline industry, I was excited to deliver my guests the same[…]


Are You PRO or RE?

“Don’t think, React!” That was the daily advice of my Junior High School basketball coach, Mr. Korwin. He believed that if we spent too long pondering the next move on the court, we would be prone to mistakes, indecisiveness, and poor judgment. For us, gangly eighth graders, it may well have been excellent advice. Better[…]

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Eleventh Hour Gifts Without Shopping

If you’re beginning to feel the pressure of running out of time to find the perfect gift, here are a few suggestions that may not be on their “list” but will certainly be appreciated. The gift of really listening without interrupting, daydreaming or planning your response can be exactly what people want when they have[…]

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Sales and Branding: Short Term and Long Term

Today I booked a course for February. That’s sales. The class may or may not happen. I may or may not get paid (mostly according to whether or not it happens). That is sales. Sales brings in the income, keeps the bills paid, brings home the “bacon,” so to speak. Periodically, I sell. The more[…]

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When the Market Changes…

We never know exactly when any given market might change. If you pay close attention to the numbers, you might see some of the telltale signs. Monitoring inventory (supply) is always a great way to see one of the most important movements in the market, as is watching demand (sold properties). The Sales to List[…]