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Hitting the Road: Lots of Options, Many Blessings

As I pack my bags this morning, I am excited about the opportunity to teach at the Western Slope Realtor Rally in Grand Junction tomorrow. I am fortunate enough to get to teach two of my favorite things: Listings (Creating Listing Abundance) and Peak Performance (The Other Side of Peak Performance). Tomorrow begins a ten[…]

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Five Marketing Principles

“Money coming in says I’ve made the right marketing decisions.” So says author Adam Osborne As salespeople, one of our chief duties is to find business. This, either fortunately, or unfortunately, sends us down the road to marketing. So that each of us might do a better job marketing, there are five important marketing principles[…]

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What’s All This Fuss About Air Solution?

For years, Saturday Night Live viewers were entertained by the bearer of the most relevant news, Roseanne Roseannadanna. Portrayed by the incredible Gilda Radner, each week Roseann would read from a letter from Mr. Richard Feder of Fort Lee, New Jersey. Mr. Feder would always have a question for Roseann, which she would always misunderstand,[…]

Converting Leads Two Minute Tip 38 Part 1 of 2

Whether you are a new agent building your business or an established agent keeping your database fresh, maintaining a flow of potential customers is crucial to your success. Attracting leads is key, but if you don’t have effective systems for converting them into closings, you’re leaving money on the table. So let’s take a minute[…]

Contrast: A Not So Hidden Secret

Contrast. You know, contrast, like up/down, in/out, day/night/ black/white. Contrast gets our attention. In fact, contrast is what separates one salesperson from another. I’ve read two books recently that focus on the importance of contrast in sales (although neither were necessarily focusing on sales),  Neuromarketing by Patrick Renvoise and Resonate by Nancy Duarte. In Neuromarketing,[…]

The Carabiner: Tip 26

Otto Herzog in 1911 was the first climber to have used the carabiner device, a metal loop with a spring-loaded gate used to quickly and reversibly connect components. It is an essential component in climbing success. The Real Estate Carabiner equally understands the importance of being able to connect components, whether people, systems, tasks or[…]

5 Great Tips to Email Marketing

Al Gore’s invention of the internet has allowed for a plethora of time and money saving applications designed to make our lives easier. How did we ever find anything before Google? Then, there’s Facebook, certainly that has made your life easier. Where else can you hang out with your friends and everyone else on the[…]