Eleventh Hour Gifts Without Shopping

If you’re beginning to feel the pressure of running out of time to find the perfect gift, here are a few suggestions that may not be on their “list” but will certainly be appreciated. The gift of really listening without interrupting, daydreaming or planning your response can be exactly what people want when they have[…]

Sales and Branding: Short Term and Long Term

Today I booked a course for February. That’s sales. The class may or may not happen. I may or may not get paid (mostly according to whether or not it happens). That is sales. Sales brings in the income, keeps the bills paid, brings home the “bacon,” so to speak. Periodically, I sell. The more[…]

Blogging: Being Roseanne Roseannadanna

As often happens in a course where we touch on technology, the other day I mentioned blogging as a way to reach people, share, and establish expertise. Then, as often happens, I asked who had a blog. As per usual, about a third of the hand rose. Then came the next obvious question, how many of[…]

When the Market Changes…

We never know exactly when any given market might change. If you pay close attention to the numbers, you might see some of the telltale signs. Monitoring inventory (supply) is always a great way to see one of the most important movements in the market, as is watching demand (sold properties). The Sales to List[…]

Dos and Don’ts of Email Marketing

If you had an email marketing campaign in 1998, chances are your had somewhere between an 80-90% open rate. Today you would be considered OUTSTANDING if your rate was one-third that. Times have changed and it’s not that your emails are worse than before. The problem is that people get more emails than ever and[…]

Do You Have a VP?

Value Proposition: Yours/Mine We chat a bunch in the real estate business about the concept of Value Proposition. So what is a Value Proposition? And why is it important? Well, first things first, according to Wikipedia, it is “a promise of value to be delivered, communicated, and acknowledged.” Okay, but that doesn’t really tell me enough. I like this[…]

10/1/2/3 A Facebook Plan to Connect

In the days of my Great Grandpa Blackmer, if you wanted to chat with someone, you had to see them, as in really SEE them, in person. You rode to the next town, knocked on their door and paid a visit. Then, Alexander Graham Bell gave us the telephone. The phone was a great way[…]

Got Relevance?

Talked to your travel agent lately? I was fortunate enough a while ago to attend a conference where the theme was “Winning Customers and Influencing Markets.” Setting the tone for the conference, I decided to focus on relevance. I began my presentation with Young and Rubicam’s Brand Asset Valuator. With apologies to Y &; R, allow me[…]

The Right Questions are Key

Asking the right questions will lead to the answers that help you determine which agent to use for one of the largest investments that most people make…the purchase or sale of their home. Rudyard Kipling wrote the verse “I keep six serving men, they taught me all I knew; their names were what and why[…]

The Eight Irrefutable Laws of Customer Service

What is Customer Service? Before we can answer that, let’s go to dictionary.com and look for some definitions. First CUSTOMER: “a person who purchases goods or services from another” Next, SERVICE: “An act of helpful activity.” So, customer service is the act of helping someone who has purchased goods or services. The operative word, I[…]