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When the Market Changes…

We never know exactly when any given market might change. If you pay close attention to the numbers, you might see some of the telltale signs. Monitoring inventory (supply) is always a great way to see one of the most important movements in the market, as is watching demand (sold properties). The Sales to List[…]

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Dos and Don’ts of Email Marketing

If you had an email marketing campaign in 1998, chances are your had somewhere between an 80-90% open rate. Today you would be considered OUTSTANDING if your rate was one-third that. Times have changed and it’s not that your emails are worse than before. The problem is that people get more emails than ever and[…]

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It’s Monday Moaning: Gotta vs. Wanna

Around America, it is Monday Moaning (I’m mean morning, well, I really mean moaning). Until at least noon today, workers everywhere will beMOAN the fact that it’s back to work, back to the office, back to everything. This behavior will manifest itself through the use of one contraction: gotta. “I gotta go in today.” “I[…]

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Quick Hit #1 Surgery is a PERSON, not a procedure.

Three days ago, I had knee surgery. We’re not talking brain surgery, heart transplant, separating conjoining twins: knee surgery…..scope job. Not a big deal, right? Except to me. You see, I have never had surgery before AND this surgery was strictly done with one thing in mind: to enable me to run again without significant[…]

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Take me to My Leader: Oh, it’s you!

I recently read a posting on a website about Benjamin Zander, world famous conductor and co- author of the book “The Art of Possibility.” It concerned leadership and our role as beings on the planet. Zander said, “Every single interaction between two human beings is always a matter of leadership.” It has made me contemplate[…]

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The Eight Irrefutable Laws of Customer Service

What is Customer Service? Before we can answer that, let’s go to dictionary.com and look for some definitions. First CUSTOMER: “a person who purchases goods or services from another” Next, SERVICE: “An act of helpful activity.” So, customer service is the act of helping someone who has purchased goods or services. The operative word, I[…]

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Comfort Crosses Generations

My course repertoire has a large variety. Each course, however, is based on the following concept: No two buyers or sellers are ever the same – regardless of generation. But, to arrive at individual needs and wants, it is beneficial to become familiar with groups and preferences. While personality, lifestyle, and things like NLP are[…]