relevance

Got Relevance?

Talked to your travel agent lately? NO????? I was cleaning out a drawer a few days ago and happened upon a handout from a keynote I had delivered some time ago. It was the opening address at the Active Enterprise Network’s Annual Conference in Breckenridge. Their theme was “Winning Customers and Influencing Markets.” Setting the tone for the[…]

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Effective Sales: from Fats Waller

When Fats Waller wrote the words, “Find out what they like and how they like it and let them have it just that way,” I’m sure he was composing within the context of the song written for the musical Ain’t Misbehavin.’ What he may not have known, at the time, was he was also creating the pathway[…]

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Ten Reasons Being a Realtor is like Marathoning

There are two things in my life I have done for a considerable amount of time: running (51 years – over 111,000 miles) and real estate (26 years). What I have learned from these experiences is that they are incredibly alike. So without further ado, I give you the Top Ten Reasons Being a Realtor[…]

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SWOT? No, SDOO. Let’s talk STRENGTHS! YPPE #2

With the new year already in full swing, most of you have put together either resolutions, goals, or plans OR some variation of all of those. And while we business planners reinforce important things like our vision statement, set new goals, play with the budget and finances, and carefully design our action plan; we ignore[…]

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Optimism and 2018 YPPE #1

So here we are, saying good-bye to 2017 and look to the coming year with hope and anticipation. Honestly, I can’t help but to think it’s going to be an excellent year. The question, then, becomes: How do I (I meaning you, me, anybody) make it a better year, or at least have it be[…]

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Sales and Branding: Short Term and Long Term

Today I booked a course for February. That’s sales. The class may or may not happen. I may or may not get paid (mostly according to whether or not it happens). That is sales. Sales brings in the income, keeps the bills paid, brings home the “bacon,” so to speak. Periodically, I sell. The more[…]

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CRS Changes Designation Requirements

Three major changes have occurred at the Council of Residential Specialists, effective January 1, 2018. Here they are: 1. Requirements for becoming or maintaining the position of  Certified CRS Instructor have been revised. 2. CRS has implemented a designation maintenance requirement for the coming year. CRS Designees are now required to take 2 hours of[…]

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When the Market Changes…

We never know exactly when any given market might change. If you pay close attention to the numbers, you might see some of the telltale signs. Monitoring inventory (supply) is always a great way to see one of the most important movements in the market, as is watching demand (sold properties). The Sales to List[…]