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2017 Your Best Year Ever!

Happy New Year! 2017 is here and with the new year comes new years resolutions.  Frankly, not a big fan of resolutions on January 1st. I think goals are better (see: : http://richsandsseminars.com/2013/12/two-minute-tip…ot-resolutions/). PLUS, while January 1 is a great day for goal setting, so is Jan 12, April 19, September 2, and November 6 for[…]

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Got Relevance?

Talked to your travel agent lately? I was fortunate enough a while ago to attend a conference where the theme was “Winning Customers and Influencing Markets.” Setting the tone for the conference, I decided to focus on relevance. I began my presentation with Young and Rubicam’s Brand Asset Valuator. With apologies to Y &; R, allow me[…]

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Comfort Crosses Generations

My course repertoire has a large variety. Each course, however, is based on the following concept: No two buyers or sellers are ever the same – regardless of generation. But, to arrive at individual needs and wants, it is beneficial to become familiar with groups and preferences. While personality, lifestyle, and things like NLP are[…]

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Five Marketing Principles

“Money coming in says I’ve made the right marketing decisions.” So says author Adam Osborne As salespeople, one of our chief duties is to find business. This, either fortunately, or unfortunately, sends us down the road to marketing. So that each of us might do a better job marketing, there are five important marketing principles[…]