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When the Market Changes…

We never know exactly when any given market might change. If you pay close attention to the numbers, you might see some of the telltale signs. Monitoring inventory (supply) is always a great way to see one of the most important movements in the market, as is watching demand (sold properties). The Sales to List[…]

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Dos and Don’ts of Email Marketing

If you had an email marketing campaign in 1998, chances are your had somewhere between an 80-90% open rate. Today you would be considered OUTSTANDING if your rate was one-third that. Times have changed and it’s not that your emails are worse than before. The problem is that people get more emails than ever and[…]

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Home Energy Aware

After the mortgage payment, the largest homeowner expense is for utilities and the major component is energy. Contributing factors include air leaks, insulation, heating and cooling equipment, water heaters and lighting. Computers, monitors, TVs, cable and satellite boxes, DVRs and power adapters are spinning your electric meter even when they’re not being used. Even though[…]

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Do You Have a VP?

Value Proposition: Yours/Mine We chat a bunch in the real estate business about the concept of Value Proposition. So what is a Value Proposition? And why is it important? Well, first things first, according to Wikipedia, it is “a promise of value to be delivered, communicated, and acknowledged.” Okay, but that doesn’t really tell me enough. I like this[…]

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Don’t Have a CLUE?

If you haven’t heard of a CLUE report, it has nothing to do with the table game searching for a murderer. It is a report showing the insurance claims on your home and car for the past five to seven years. This database is used by insurance companies to evaluate risks and determine rates. C.L.U.E. stands[…]

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Must Be This Tall to Ride

Surely, you remember being a child at an amusement park when after having stood in line with your friends and family, waiting to get on a terrific ride, you discovered the sign that read, “you must be this tall to ride.” Not only was it disappointing, it was slightly embarrassing. You never want to go[…]

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Would-be Buyers with Student Debt

59% of non-owners are not comfortable taking on a mortgage with their student debt according to the Aspiring Home Buyers 2017 survey. It is estimated that the college graduates have an average of $37,172 in student debt. Fannie Mae, who has loan programs with as little as three to five percent down payments, has announced[…]

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Indecision May Cost More

“More has been lost due to indecision than was ever lost to making the wrong decision.” Interest rates have as much effect on housing costs as price and when they are both trending upward, it can be very expensive to wait. There can be some legitimate reasons for postponing a purchase such as needing to[…]