For years, Saturday Night Live viewers were entertained by the bearer of the most relevant news, Roseanne Roseannadanna. Portrayed by the incredible Gilda Radner, each week Roseann would read from a letter from Mr. Richard Feder of Fort Lee, New Jersey. Mr. Feder would always have a question for Roseann, which she would always misunderstand, misquote, or mishandle. Therein lied the humor.
Decades before BLOGGING, Roseanne gave us the perfect template for today’s informational blog: answer the asked and the unasked questions
Sales people get asked hundreds of questions. They have hundreds of answers; all relevant and timely. Them problem is that when sales people answer a question, they answer only to the person who asked. That answer just might be important to someone else too. That answer just might make a great blog topic.
A Blog is someone’s opportunity to share information with customers and potential customers. The information shared creates perceived expertise in the sharer. Most, and I mean MOST, salespeople do not blog. Here are four tips to get your going:
- Try Blogger (http://www.blogger.com). It’s a simple interface and you can be up and running (blogging) in no time.
- Be relevant. Focus your blog to a target audience. Don’t try to be all things to all people.
- You don’t have to write a novel. Think short and sweet. Some of the best bloggers rarely go beyond two or three paragraphs. See http://sethgodin.typepad.com/.
- Have fun. If you have a good time, you are more inclined to post regularly and regularly is the key to success.
Oh, Air Pollution????? Never mind.