Get the Listing Mindset

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A mindset is a mental attitude or disposition that predetermines a person’s responses to and interpretations of situations. Some people believe that mindsets are fixed. I believe mindsets are capable of growth and change. The Listing Mindset, therefore, can be developed, It is not present at birth. So how do we get there?

First (and foremost) you must THINK listings. It is said that what you think about expands, so think about listings. When you see a house, think about LISTING it. When someone asks you about the market, discuss it from the Seller’s perspective. If you host an open house, do so with the intent to find more sellers. Just thinking alone is not enough. TALK about listings.

Finally, in your marketing, market with an emphasis to potential sellers. Discuss issues sellers want to understand (a great resource to discover what sellers want is the National Association of Realtors Profile of Home Buyers and Sellers – in the section about sellers and real estate professionals). Topics could include: How you find buyers for a listing, Ways to fix up a house, Effective positioning of a home in the marketplace, Tips on the consequences of overpricing. You get the idea. YOUR focus will soon become the way you are perceived.