Contrast: A Not So Hidden Secret

Contrast. You know, contrast, like up/down, in/out, day/night/ black/white. Contrast gets our attention. In fact, contrast is what separates one salesperson from another. I‚Äôve read two books recently that focus on the importance of contrast in sales (although neither were necessarily focusing on sales), ¬†Neuromarketing by Patrick Renvoise and Resonate by Nancy Duarte. In Neuromarketing,[…]