Maybe this is another one of those times when a sales business has been lured towards the shiny objects and away from its real focus. While much of the real estate business is about contracts, negotiations, technology and the like, it is still, first and foremost, a people business. We tend to forget that when we business plan. I suppose it would be rare to ask ourselves, “What can I do to become a better people person?” It is certainly not a topic in high demand at conferences and conventions.
Nonetheless, it is, perhaps, one of the biggest components of real estate success.
International coffee guru, Nabi Saleh, said, “We aren’t in the coffee business, serving people, we are in the people business,serving coffee.
So today, we look at three great resources to answer that age old question, what do buyers really want?